About Us

The three legends of the outdoor industry, Bill Dance, Jimmy Houston, and Roland Martin came together and formed a new trademarked  brand, Th3 Legends to work with manufacturers and distribution/sales partners. The Brand will be used on a complete line of outdoor products. Licensing opportunities will be available. The company will research and brand products that reflect high quality and consumer confidence. The  products will become available in leading retail stores this coming year across the United States. 

The three legends have a combined exposure of  over 120 years of television show experience, and their shows currently air on the NBC Sports channel. They will provide valuable marketing and promotion for the Brand and products to promote retail sales nationwide.

Each of the three are true LEGENDS in their own right, and by combining  the huge fan base and vast experience in outdoor products, Th3 Legends will make a big impact on outdoor sales.